Fashiony

Fashiony is a silver jewellery brand that is specifically built around the idea that everyday jewellery should be both expressive and accessible. The brand has a diverse range of silver jewellery and mainly focuses on quality and authenticity. It effectively brings contemporary design into the world of fine silver adornment.

As Fashiony stepped into a brand new retail space, the store launch provided an excellent opportunity to introduce itself to its physical audience in an immersive way that felt as different and unique as the jewellery itself. And this is exactly what led to the collaboration between Fashiony and D’Art. They mainly partnered with us to create a premium, engaging, and well integrated launch experience that appealed to their target audience and adequately represented the brand’s values in the first place.

Unlike in the past, a store launch now is more than a ribbon cutting moment. Instead, it is actually the first opportunity for people to experience a brand in its physical environment.

​For Fashiony, the objective was simple and clear: Create a launch that felt premium and, at the same time, also generated visibility beyond the store itself. They wanted to establish an experience that brought together on ground branding, audience engagement, digital communication, and event coverage, that too, without making all these elements feel disconnected in any way.​

This is exactly why we mainly focused on creating one cohesive launch experience, starting right from the first point of visibility to the moment guests stepped inside the retail outlet.

We managed the jewellery brand’s store launch by considering it as a complete experience. Every aspect, including the ribbon cutting ceremony and decor, was handled in a way that automatically created a very premium look for the store. In addition to this, we also decided to set up a photo booth where guests could take pictures and share them on different platforms. Our team also managed the photography as well as the videography part in order to effectively capture and preserve the key moments of the launch.

To spread awareness about the event, D’Art shared flyers, billboards, and pole branding around the assigned retail area. WhatsApp messaging across residential societies to reach local people was indeed one of the key points that promoted awareness and engagement. In addition to this, digital campaigns and screens across the mall further helped more visitors to see and learn about the launch.

Fashiony’s store launch indeed brought together store experience, branding, and communication to reach more people. We strategically created a premium setting for the launch and executed outdoor branding and digital campaigns on the mall screens that significantly helped in increasing visibility.

The integration of the photo booth significantly encouraged guests to take pictures and share their overall experience. On the other hand, WhatsApp messages further helped in spreading the word among people who resided nearby.

​Professional photography and videography captured the event and created content that Fashiony could use after the launch. Overall, the launch helped introduce the new Fashiony store to its audience in a simple and engaging way.