Service

Retail Visual Merchandising

Retail visual merchandising is arguably the most important retail touchpoint of your brand.

And at D’Art, we nudge your customers to experience your products by strategically implementing visual, tactile, olfactory, and auditory elements to drive sales and improve recall.

Inspire Every Aisle

Are you facing these issues?

You don’t have a branded store visual merchandising strategy, causing different stores to have divergent window VM displays and you to have a diluted brand.

Your store isn’t able to keep up with competitors and the retail refresh cycle, which makes your store feel outdated.

Products aren’t displayed in a logical manner, which leads to a frustrated customer and a drop in sales.

Customers expect tactility from visual merchandising units, and failing to do so could result in a forgettable brand experience.

Static visual merchandising isn’t stimulating enough, which leads to a boring store and poor loyalty.

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Our Approach

Human-centered
Design

Every display build, pathway constructed, and planogram developed takes the consumer, the human, as its reference, ensuring that your retail VM design is speaking in a language they understand.

Data-led
Decisions

Every decision is backed by heaps of data, where we look into consumer insights, heatmapping, and sales data to inform design and aesthetics.

Experience-first
Mindset

Our approach towards retail merchandising solutions goes beyond product placement, where we incorporate multi-sensory design principles to create an immersive retail space.

How we do it

Instinctive Store Layout

We understand the role of subconscious human impulses, and their role in determining sightlines, hotzones, and store pathways to maximise conversion rate.

Smart Plannogramming

We understand that every product has a role to play. Therefore, we develop a custom planogram to ensure that those products find their space on the shelves and improve sales.

Modular for Agility

The only thing constant is change, and we promise agility during times of change, seasonal promotions, and product launches by designing modular visual merchandising solutions

Multi-sensory Experience

Through multi-sensory design principles like accent lights and olfactory branding, we amplify product perception and customer experience by attacking more than one sense at a time.

Phygital Brand Experience

We lift your store from a ‘mere retail’ space to a branded experience by installing phygital elements like AR/VR tech, interactive displays, and digital interfaces for input.