POSM Deployment
Service

POSM Deployment

Perfect implementation in the retail environment goes some way in bridging the gap between superb design and engaging with the consumer in the point-of-sale. The POSM deployment services across our country will ensure that your marketing materials are always properly implemented in all retail environments.

Find out how a well-executed rollout can work wonders for your visual merchandising initiative?

Command the Floor

Are you facing these issues?

01
If an efficient POSM design is introduced in different stores through random installation, then the whole concept will fail. This situation will affect the brand equity, and you lose your message.
02
Although production occurs before installation, logistic problems will ensure that the material will not get to the store floor on time. Delay in delivery implies missed sales opportunity due to the season.● Although production occurs before installation, logistic problems will ensure that the material will not get to the store floor on time. Delay in delivery implies missed sales opportunity due to the season.
03
Inexpensive retail POSM gets lost and is not properly installed in the point of sale at the checkout counter. Poor placement implies that the money invested in the marketing is wasted.
04
Various vendors will ensure fragmentation of the whole process, implying that there is no control by the marketer, making logistics complicated and expensive.
05
Real-time monitoring of the installation of POSM in the stores across the nation will become impossible if the marketer does not monitor the installation process.

Our Approach

Pan-India Centralized Control

Pan-India Centralized Control

It is possible to ensure POSM execution in thousands of locations while not compromising on any quality control by means of building up a unified system of communication.

Tech-Enabled Transparency Protocol

Tech-Enabled Transparency Protocol

The implementation of technology integration through the CRM will allow you to be confident that the photography documentation and compliance management won’t raise any questions related to POSM development.

Lifecycle Asset Management

Lifecycle Asset Management

Our obligations go well beyond simple day one installations and include proactive maintenance as well as quick replacement of your visual assets for flawless performance all the way through the campaign.

How we do it

Strategic Deployment Planning

We conduct thorough logistics and site evaluation planning, making sure we plan the most efficient national routes for the delivery of units in all forms.

Unified Production Dispatch

All units after getting approval are packed properly in batches based on regions, and are dispatched by using our centralized facility to make sure no logistics problems occur.

Precision Installation Onsite

Our network of 10,000 certified retail specialists installs each unit in compliance with the brand’s strict guidelines for maximum durability, safety, and visual appeal.

Quality Compliance Auditing

Photographic records of the installed units are submitted to us through the installers using geo-tagging, and our centralized team audits them thoroughly.

Campaign Maintenance

We keep track of on-ground asset performance, quickly sending new units and providing structural assistance for maximum longevity and high impact retail exposure.

FAQ

What would be included in the services of POSM deployment?

How can we make sure that there will be brand consistency in your national launch?

Does D'Art Design provide POSM designing and manufacturing services too?

How can we track the installation process of our POSM in the retail environment?

What will happen in case of any damage to the display after installation?

Presence
Global HQ
A-95, Sector 136, Noida, Uttar Pradesh - 201304
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